III.A.3. MCH Success Story - Maryland - 2024
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Maternal Child Health Success Story
The Title V Program funds Babies Born Healthy (BBH), a perinatal care coordination program that engages women and communities to provide coordinated care and address disparities in infant mortality rates in Maryland. In 2022, there were nine sites across eight jurisdictions in Maryland. In Maryland, infant mortality rates in non-Hispanic births are consistently double for Black births compared to White births.
One BBH site, the Montgomery County Health Department (MCDH) has numerous initiatives worth highlighting.
Under its Bright Start Campaign, their jurisdiction selects specific zip codes to focus program outreach and activities to reach the higher need Black non-Hispanic pregnant population who receive Medicaid benefits. This specific population bears 43% of fetal and infant losses while making up only 20% of births in their county.[1]
The MCDH BBH program utilizes nurses and community health workers to provide health screenings, care coordination, health promotion, and education services to persons at high risk for adverse pregnancy outcomes. The program has strong ties to its community and holds regular outreach and education events.
The MDCH BBH held an outreach campaign, Right from the Start (RFTS), in August 2022 to empower and support Black families and people of childbearing age to improve outcomes for pregnancy, early childhood, and beyond. At the event, families were presented with information on mental health, perinatal care, self-care, breastfeeding, doula support, early interventions, self-advocacy, and growth and development activities for children. Over 60 adults and 18 children participated in the event.
In August 2022, in honor of Black Breastfeeding Week (BBW), the BBH also organized a celebratory event that included a baby thrift store, breastfeeding milestone awards, panel discussions, and raffles. More than 45 postpartum and prenatal birthing people attended this event.
The county’s program also partnered with White Oak Community Center (WOCC) to honor Sudden Infant Death Syndrome (SIDS) Awareness Month. Staff provided Safe Sleep door hangers, knocked on doors, and talked to families, infant caregivers, and healthcare providers about safe sleep. They reached over 200 families during October.
Due to their efforts in health equity, this BBH program was presented with the Solidarity for Health Equity award for reducing racial disparities in infant mortality. More information about the award can be found here. More information on Montgomery County’s BBH program can be found in this news article.
Maternal Child Health Success Story
The Title V Program funds Babies Born Healthy (BBH), a perinatal care coordination program that engages women and communities to provide coordinated care and address disparities in infant mortality rates in Maryland. In 2022, there were nine sites across eight jurisdictions in Maryland. In Maryland, infant mortality rates in non-Hispanic births are consistently double for Black births compared to White births.
One BBH site, the Montgomery County Health Department (MCDH) has numerous initiatives worth highlighting.
Under its Bright Start Campaign, their jurisdiction selects specific zip codes to focus program outreach and activities to reach the higher need Black non-Hispanic pregnant population who receive Medicaid benefits. This specific population bears 43% of fetal and infant losses while making up only 20% of births in their county.[1]
The MCDH BBH program utilizes nurses and community health workers to provide health screenings, care coordination, health promotion, and education services to persons at high risk for adverse pregnancy outcomes. The program has strong ties to its community and holds regular outreach and education events.
The MDCH BBH held an outreach campaign, Right from the Start (RFTS), in August 2022 to empower and support Black families and people of childbearing age to improve outcomes for pregnancy, early childhood, and beyond. At the event, families were presented with information on mental health, perinatal care, self-care, breastfeeding, doula support, early interventions, self-advocacy, and growth and development activities for children. Over 60 adults and 18 children participated in the event.
In August 2022, in honor of Black Breastfeeding Week (BBW), the BBH also organized a celebratory event that included a baby thrift store, breastfeeding milestone awards, panel discussions, and raffles. More than 45 postpartum and prenatal birthing people attended this event.
The county’s program also partnered with White Oak Community Center (WOCC) to honor Sudden Infant Death Syndrome (SIDS) Awareness Month. Staff provided Safe Sleep door hangers, knocked on doors, and talked to families, infant caregivers, and healthcare providers about safe sleep. They reached over 200 families during October.
Due to their efforts in health equity, this BBH program was presented with the Solidarity for Health Equity award for reducing racial disparities in infant mortality. More information about the award can be found here. More information on Montgomery County’s BBH program can be found in this news article.
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